Creating Magic in Holiday Window Displays
Lessons from my time at Anthropologie Rockefeller Center
The holiday season in Manhattan is a spectacle of creativity, especially when it comes to the highly anticipated window displays. Among the titans of holiday cheer like Bergdorf Goodman, Macy’s, Tiffany & Co., and Saks Fifth Avenue, Anthropologie’s windows at Rockefeller Center stand out for their artistry, resourcefulness, and collaborative craftsmanship.
Photography: Andrew Day
Every year, artisans from across the United States come together to transform Anthropologie’s windows into enchanting scenes of holiday magic. What makes these displays so exceptional is the ingenious use of materials, often repurposed in innovative ways. For example, yarn might become the fur of a majestic animal, while metallic accents and pom-poms serve as festive embellishments. These materials not only look stunning but also highlight the brand’s commitment to sustainability and resourcefulness.
One of the most fascinating aspects of these displays is the sheer abundance of crafted elements. Every window, along with the in-store displays, requires a massive duplication of handcrafted pieces—each created with precision and care. This meticulous process involves hundreds of hours of work, but the result is nothing short of extraordinary.
Anthropologie’s Secret to Success Anthropologie consistently delivers unforgettable windows through teamwork and creativity. From concept development to execution, the process requires seamless collaboration among designers, artisans, and stylists. Their ability to bring innovation and storytelling to life year after year is truly commendable.
Tips for Styling Your Own Holiday Windows If you're inspired to create your own retail holiday window display, here are a few tips drawn from Anthropologie’s magic:
Think Outside the Box: Repurpose materials in unexpected ways. A simple string of yarn or fabric can be transformed into something spectacular with a bit of imagination.
Layer Textures and Materials: Use a mix of natural and synthetic materials to add depth and dimension to your display.
Focus on Storytelling: Tell a story with your design. Whether it’s a winter wonderland or a cozy holiday scene, a cohesive theme will captivate your audience.
Collaborate and Delegate: If you’re tackling a larger project, enlist a team to divide and conquer. Teamwork leads to more refined results.
Scale and Repetition: Use multiples of the same crafted element to create impact. Large-scale displays thrive on repetition to create visual drama.
Photography: Andrew Day
Each holiday season, Anthropologie reminds us that with creativity, resourcefulness, and teamwork, even the simplest materials can be transformed into unforgettable works of art. Whether you’re designing for a storefront or a personal project, these principles will help you craft something truly magical.
Happy styling and may your windows shine as brightly as the Rockefeller Center Christmas tree!
